Thursday, November 17, 2005

Google gives Web users a new base

Google Inc launched a service on Wednesday that gives Web users an online venue to publish anything from a recipe to a research paper.

The service, called "Google Base," invites users to choose labels and attributes for their content that will make it easier for other people to search the site.

The service (http://base.google.com) is free and gives a unique Web address to each user's content, allowing people to easily post information without the need to create and maintain a Web page.

Depending on the relevance of the content, users' information may also appear on other Google properties like Froogle and Google Local, Google said.

Google has 380 million users per month, according to its Web site, and has been expanding its services to include products such as email and voice and instant messaging.

Last month, Google said it was testing the Base service, but would not confirm whether the move was part of a broader push into online shopping to compete with the likes of eBay Inc. or Amazon.com Inc..

Analysts said then that if Google combined the publishing system with its Froogle shopping service and other offerings, it could compete with local classified advertising on sites such as eBay or Craig's List or online shopping at Amazon.com.

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